![]() ![]() By both their accounts, the process turned out to be much different than expected. Hsieh began writing the 272-page book just before Labor Day last year, when he and Lim retreated to Lake Tahoe for a week. “I’m glad there’s an end in sight,” Hsieh said. Last summer, he revealed plans to sell Zappos to Amazon and is now juggling his CEO duties with the new role of author, as well as maintaining an exhausting speaking schedule. (He checked that feat off his list a few years ago at the Zappos-sponsored race in Las Vegas.)īut for the the past year, Hsieh has been sprinting. ![]() Writing a book also had been a lifelong aspiration, much like running a marathon. “Part of the goal is getting the message out in a more scalable way, beyond Zappos,” Hsieh said in an interview the next day at the Delano Hotel pool, where he was camped out with friends. Having fun has always been at the top of the CEO’s agenda, especially at Zappos, where the primary mission is to foster culture and keep employees fulfilled. “The happy hours are a way to reach out for the book,” Hsieh said, “but also, we’re just having fun.” The virtual event seems like the perfect marketing strategy for an entrepreneur who has built an online powerhouse and racked up nearly 1.7 million followers on Twitter. “Last guest at Happy Hour was … a kangaroo! Yes, we said a kangaroo,” tweets a member of Hsieh’s onsite book team. Dawn Mello, Credited With Revitalizing Bergdorf, Has Died ![]()
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