Stances on the use of popular names for a newborn have always varied. Expectant parents are hiring consultants, employing numerologists’ services, and even taking polls among their friends and family to help them narrow down the near-infinite list of possibilities. The Wall Street Journal reported more than a decade ago that parents were facing unprecedented stress over choosing a name and going to untold-and expensive-lengths to find the perfect moniker. The impact a name has, and the angst parents feel over choosing the right one, is nothing new. Ethnic, religious, political, or specifically gendered names signal a lot about a person-intentional or not. After all, the base of any personal brand, online or not, really starts there. For expectant parents, this often translates into major anxiety over picking the perfect baby name. () - With the rise of social media and the increased necessity of having a major online presence, many feel the growing need to develop a personal brand to set themselves apart.
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